Is Branding Important for businesses? /Is Branding Mandatory for business?

Nowadays expanding a business globally has become Hassle-free so is branding, thanks to online marketing. When it comes to Branding first and foremost thing, you need is a logo that is attractive and unique at the same time. When promoting a business, customers recognize and identify your brand based on your logo. So, it is the first impression that makes your business more recognizable. Even if it is simple, should stick in the customer’s memory lane. The next priority should be given to the product quality because if the product quality isn’t that great you don’t expect to be the best brand in the town. The quality in designs (Packaging, menu, Brochure, hoardings, etc..) should be creative, clear, and more human. From the very beginning, if the Services are great you don’t need to worry about Pricing and customer affordability. Many businesses just get stuck in one place considering they don’t take feedback at all from their customers, customer relationships play a vital role in improving the brand value being it’s the main source of getting more notability, when you don’t know what’s in your customers mind you can’t improve where you are lagging. Even an app you installed on your mobile asks for a review and you don’t have to bother consumers/clients with paper and pen for reviews since everything has become digital Like Google reviews, commenting on social media posts because at the end whether it’s good or bad review it helps the business grow eventually. The more you try to understand the customer’s perception the more you can concentrate on giving the best quality/ service cause in the end it’s the customer’s emotional attachment towards your product/service is the only thing that matters. There is an old saying “Customer’s perception is your reality”. Give them no option to hate your product/service because they try to point out something or the other in everything they see, particularly when they are paying for it. Many get confused thinking that branding and marketing are the same. The way you promote your business represents the brand; in some cases, you don’t need fancy ads to promote your business when you target or want only a set of people to buy your product or service. Because some can afford it but not necessary and some can’t afford it but they need your product/service, just like trying to sell hair product to a bald man, It’s a waste of your valuable time.

There are three types of branding.

1) Product Branding

2) Corporate branding

3) Personal Branding

Product Branding:

Product branding helps differentiate with other products and helps to build its own reputation. When there are multiple products similar to each other, customers try to choose the best one based on the

Corporate Branding:

In this digital era, corporate branding has become part of the Company’s policy with increasing competitors. It creates a greater impact when you try to improve your company’s brand value. Moreover, It’s impossible to build a corporate identity if you don’t know who the hell you are. Thus, it is of utmost importance to define your most representative features and how you want to be perceived.

When defining your business model, the ideal thing is to create a value proposition, that is, features that make you different from the competition and for a consumer to choose you. logo, package design, taste, quality, service, and affordability of their convenience which stands out to be the best brand of all. A branding agency has the potential to grow and reach the targeted audience. Also, it helps to generate value from the perspective of the customers. There are varieties of strategies for branding, but the intentions of those are the same.

It gives the product and services, value in the market. For this purpose, the branding must be unique and exceptional. So that it can effortlessly attract the customer and becomes popular in the competitive environment.

The brand equity will be there only if the product branding is good. Otherwise, the competitors will throw them out of the competition.

Personal Branding

It clearly describes the motto that it is intentional, purposeful, and Influential towards people. Personal Branding elevates themselves and gives credibility to stand out among most people and gives authority to listen to your voice. These days it has become easier because of Digital Platforms. There are Many Influencers all around the world without being into any professions become overnight stars just by mimicking and acting out their fav scenes, have transformed into models without being in the fashion industry, and call themselves Instagram models.  All you need to do is find out what you are interested in what you want to become, who you want to target, where you want to reach and you need to increase your online presence.

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