Basic Ingredients of a Good to Great Website

In this world of the World Wide Web, everyone visits your website before they do business with you, the 0’s and 1’s presented in text, color, and animations on their computers of your will decide whether you get that first business call or not, a website isn’t just a website anymore it’s you and your whole business.

So here are some simple ingredients proved by science, to get that call, give a killer first impression and convert your website, visitors, into your customers by making a dope website, why science in the design you ask that’s a different story but for now here we go.

Ingredient no 1 – Visual Design

First things first give your visitor a warm welcome or strong note, with your visuals based on your requirement but make sure that your message delivers and it’s just a single one, a single hi and your business tagline would do, don’t bombard the user with too many messages.

After the message, the visitor should view a uniform cohesive and familiar layout of the website cause humans don’t like the things they aren’t familiar with you can break the uniformity from time to time to make something stand out but we shouldn’t overdo it ever it leads to chaos and makes user leave your site.

Ingredient no 2 – Usability

When you get the user’s attention with your visual design and warm welcome, the next step is to make sure your content is accessible and easy to understand.

The website should be simple enough to use and find out the required content, your business call to action button should stand out like E commerce website’s buy now button.

Your visitor should find the content he/she is looking for, you should map the content according to the visitor’s knowledge for example you shouldn’t put watches under home accessories.

Ingredient no 3 – Language /tone of voice

Make your visitors feel what you say, don’t use that stern robotic voice, there’s a lot of difference between saying ” your package has been delivered to you” and “Hey we saw that you got your item.. take your time with the product and let us know how you feel” keep the visitor engaged, talk to them like you would talk to your friend, greet them, make them smile be quirky and provide them with what they want.

Ingredient no 4 – Responsive

People on the internet have no patience these days cause no one is tied up to their dial-up internet anymore and have plenty of choices, we are here in the 5G world your website should be up to the speed too, make sure that your website is responsive to the user’s action in the least amount of time possible, use animations to make loading pages fun and exciting for the user, don’t load your homepage with lots of content like videos and heavy data content as it takes so long to load and finally as my java teacher used to say kiss, keep it simple and a little bit stupid so all the users can get what you are saying in an instant.

That’s it these 4 simple ingredients can make any website look and feel dope while getting the job done.

At Rinixweb we use all of these ingredients and many more to take your store online, deliver your message to millions or transform your idea into a product, if you want a website, build a brand image or create awareness for your brand through social media just visit our website and talk to us or contact the email below.

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What is Google ad words and how does it impact on small and large scale business ?

Google ad words are also called Pay per click (PPC). This platform allows users to advertise and helps you to promote your business, increase sales, or to get recognized. Where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and also display ads on websites, mobile apps, and videos. Google Ad Words allows businesses to target users on two main networks – the search and the display network. On the search network, advertisers bid on the relevant keywords. This gives them a display of their advertisements to users who enter those keywords into Google as part of a search query. The paid search results are usually displayed on the top and bottom of the page have a small ad icon next to them. The display network, on the other hand, offers advertisers the chance to display their banner advertisements on the websites that are a part of the Google network.

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Is Branding Important for businesses? /Is Branding Mandatory for business?

Nowadays expanding a business globally has become Hassle-free so is branding, thanks to online marketing. When it comes to Branding first and foremost thing, you need is a logo that is attractive and unique at the same time. When promoting a business, customers recognize and identify your brand based on your logo. So, it is the first impression that makes your business more recognizable. Even if it is simple, should stick in the customer’s memory lane. The next priority should be given to the product quality because if the product quality isn’t that great you don’t expect to be the best brand in the town. The quality in designs (Packaging, menu, Brochure, hoardings, etc..) should be creative, clear, and more human. From the very beginning, if the Services are great you don’t need to worry about Pricing and customer affordability. Many businesses just get stuck in one place considering they don’t take feedback at all from their customers, customer relationships play a vital role in improving the brand value being it’s the main source of getting more notability, when you don’t know what’s in your customers mind you can’t improve where you are lagging. Even an app you installed on your mobile asks for a review and you don’t have to bother consumers/clients with paper and pen for reviews since everything has become digital Like Google reviews, commenting on social media posts because at the end whether it’s good or bad review it helps the business grow eventually. The more you try to understand the customer’s perception the more you can concentrate on giving the best quality/ service cause in the end it’s the customer’s emotional attachment towards your product/service is the only thing that matters. There is an old saying “Customer’s perception is your reality”. Give them no option to hate your product/service because they try to point out something or the other in everything they see, particularly when they are paying for it. Many get confused thinking that branding and marketing are the same. The way you promote your business represents the brand; in some cases, you don’t need fancy ads to promote your business when you target or want only a set of people to buy your product or service. Because some can afford it but not necessary and some can’t afford it but they need your product/service, just like trying to sell hair product to a bald man, It’s a waste of your valuable time.

There are three types of branding.

1) Product Branding

2) Corporate branding

3) Personal Branding

Product Branding:

Product branding helps differentiate with other products and helps to build its own reputation. When there are multiple products similar to each other, customers try to choose the best one based on the

Corporate Branding:

In this digital era, corporate branding has become part of the Company’s policy with increasing competitors. It creates a greater impact when you try to improve your company’s brand value. Moreover, It’s impossible to build a corporate identity if you don’t know who the hell you are. Thus, it is of utmost importance to define your most representative features and how you want to be perceived.

When defining your business model, the ideal thing is to create a value proposition, that is, features that make you different from the competition and for a consumer to choose you. logo, package design, taste, quality, service, and affordability of their convenience which stands out to be the best brand of all. A branding agency has the potential to grow and reach the targeted audience. Also, it helps to generate value from the perspective of the customers. There are varieties of strategies for branding, but the intentions of those are the same.

It gives the product and services, value in the market. For this purpose, the branding must be unique and exceptional. So that it can effortlessly attract the customer and becomes popular in the competitive environment.

The brand equity will be there only if the product branding is good. Otherwise, the competitors will throw them out of the competition.

Personal Branding

It clearly describes the motto that it is intentional, purposeful, and Influential towards people. Personal Branding elevates themselves and gives credibility to stand out among most people and gives authority to listen to your voice. These days it has become easier because of Digital Platforms. There are Many Influencers all around the world without being into any professions become overnight stars just by mimicking and acting out their fav scenes, have transformed into models without being in the fashion industry, and call themselves Instagram models.  All you need to do is find out what you are interested in what you want to become, who you want to target, where you want to reach and you need to increase your online presence.

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