What is Google ad words and how does it impact on small and large scale business ?

Google ad words are also called Pay per click (PPC). This platform allows users to advertise and helps you to promote your business, increase sales, or to get recognized. Where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and also display ads on websites, mobile apps, and videos. Google Ad Words allows businesses to target users on two main networks – the search and the display network. On the search network, advertisers bid on the relevant keywords. This gives them a display of their advertisements to users who enter those keywords into Google as part of a search query. The paid search results are usually displayed on the top and bottom of the page have a small ad icon next to them. The display network, on the other hand, offers advertisers the chance to display their banner advertisements on the websites that are a part of the Google network.